Making the Most of Your Corporate Video Ad in Chicago
At Jaffe, Inc., we’ve spent over 30 years helping businesses across the Midwest turn complex messages into compelling media, from recruitment campaigns to national brand ads. Our creative approach takes you every step of the way:
Pre-Production Strategy & Storyboarding
The success of any corporate video begins long before the cameras roll. At Jaffe, Inc., we start every project with a detailed creative brief that defines your objectives—whether you're aiming to build brand awareness, generate leads, recruit talent, or drive conversions. This strategic foundation sets the tone and ensures the message is aligned with your brand voice.
Next, we develop visual storyboards and shot lists that map out every scene. This planning phase gives stakeholders a clear picture of what to expect and streamlines internal approvals—especially critical for enterprise clients with multiple decision-makers. For location scouting, we identify environments that enhance your brand story, whether it’s a skyline view from downtown Chicago or a behind-the-scenes look inside a suburban manufacturing facility. Scheduling is then carefully coordinated around executive calendars and gear availability to keep production on time and on budget.
Talent Sourcing in the Chicagoland Area
Casting the right on-camera and voiceover talent is essential to audience engagement. We work with both union and non-union actors, allowing us to meet broadcast requirements or stay agile for digital-only campaigns. Our team also emphasizes authentic, diverse representation to reflect your workforce and connect with broader demographics. For narration or multilingual needs, we offer Midwest-neutral voiceover talent as well as multilingual VO options for global reach.
High-End Production Gear from Jaffe, Inc.
Jaffe, Inc. owns and operates a deep arsenal of high-end production gear, which means no waiting on rentals and full creative control. Our camera packages include the Sony FX6, Canon C400, and RED V-Raptor 8K, allowing us to shoot in RAW or 10-bit 4K/8K for cinematic visuals and flexible HDR grading. Stabilized movement is captured using the DJI Ronin RS3 Pro, ideal for office tours, walk-throughs, or dynamic interviews.
We elevate scenes from above using the DJI Mavic Pro drone, perfect for construction progress, campus flyovers, and event coverage. Lighting is crafted with Aputure 600x/300D COB LEDs, ARRI fixtures, and Light Dome modifiers—producing flattering, flicker-free results in any setting. And for audio, our setups include Sennheiser EW-DX lavaliers and Sound Devices MixPre-10 II recorders, ensuring your dialogue and narration are captured with pristine clarity.
Post-Production: Editing, Grading, and Versioning
Once footage is captured, we move into the edit bay, where our team works in DaVinci Resolve 20 Studio to craft dynamic cuts, add motion graphics, and ensure every project can be accessible with ADA-compliant captions. Our color grading leverages to maintain consistency across mobile, desktop, and television screens—essential for brand integrity in cross-platform campaigns.
Audio finishing is done with precision, conforming to loudness standards for web, streaming, and broadcast. We also create multiple versions of each piece—15-, 30-, and 60-second cutdowns for different ad placements—and offer localization services with multilingual subtitles for international deployment.
Distribution & Publishing Strategy
After final approval, we help clients optimize content for every destination. For television and OTT platforms, we deliver ProRes or XDCAM masters with embedded captions and slate formatting. On YouTube and Google Ads, we publish 4K H.264 files with SEO-optimized titles and descriptions to boost discoverability. For LinkedIn and Facebook, we format in 1:1 or 4:5 aspect ratios with burned-in captions for autoplay, and craft messaging around B2B pain points.
Short-form platforms like TikTok and Instagram Reels benefit from 9:16 vertical framing and strong hooks paired with trending audio. We also provide low-bitrate H.265 encodes for use in corporate intranets and training portals, ensuring seamless playback across internal systems and learning platforms.
Why Top Brands Choose Jaffe, Inc.
With over three decades of experience in corporate video production throughout the Chicago area, Jaffe, Inc. delivers end-to-end service with an in-house crew, gear, and post-production workflow. Our clients enjoy the benefits of streamlined communication, cinematic production quality, and strategy-first storytelling. Whether it's a one-day shoot or a year-long content campaign, we scale to meet your needs while staying rooted in ROI-focused execution.
Let’s Build Your Video Campaign the Right Way
Contact Jaffe, Inc. to schedule your complimentary production strategy call.
Whether you're launching a recruitment campaign, training video, product ad, or company overview, Jaffe, Inc. helps you make the most of every frame—from storyboard to screen.